About

I didn't find witchcraft.
I remembered it.

Ex-teacher. Feminist. Wife, and mother to two boys - even the dog is a boy.

I spent a decade in the classroom wearing far too many hats before I finally put most of them down. What I kept underneath all of it was a quiet pull toward something older and softer: candlelight, herbs, a feeling I'd lived this before. For years I called it intuition, or coincidence, or nothing worth naming.

Eventually I stopped looking outward for the answer and started paying attention to what I already knew. Every thread led back to the same place. I hadn't discovered witchcraft. I'd remembered it - the way you remember a room you grew up in.

Ember Seren is what came out of that remembering. Every spell starts with real intention and real ingredients, herbs and crystals sourced with care. Every kit contains everything you need, written out as a full ritual so you always know what you're doing and why. Every jar is pre-cast by hand, with your highest good in mind from the first ingredient to the last.

I'm based in the UK, and I make things I hope bring you joy, a laugh, or at least the reminder that nobody actually has it all figured out. That part's completely fine.

- Ember